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Reimagining sports

Game-changing sports investment

A sports investment powerhouse, SURJ is unlocking game-changing innovation to reshape the future of sports.

Accelerating the growth of sports
Kicking off a new age of sports,
on and off the pitch

No one can level up MENA’s sports ecosystem like we can. We are delivering impact and returns across the region and beyond. We are opening up new opportunities through strategic global investments, creating experiences and capturing the hearts and minds of fans and athletes alike.

Leading the field

Our sports-obsessed team recognizes the truly unifying power of sport, its importance in people’s lives, and the new socioeconomic opportunities it presents for Saudi Arabia and the MENA region.

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Global Reach & Relevance 

We are maximizing value and providing commercial opportunities for our partners at home and away, prioritizing the largest and most diverse audience segments possible to achieve maximum returns from untapped potential.

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Commercial Potential

We are investing in technologies with the power to take sporting experiences to the next level. By enhancing global engagement and unearthing vast value creation streams, we can revolutionize sport on and off the pitch.

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MENA Localization

A core objective of our investment strategy is accelerating the growth of the sporting ecosystem across the Middle East while encouraging participation and creating new pathways for talent, all in line with Vision 2030.

Contact Us

For general enquiries, media-related requests, or to learn more about career opportunities with SURJ, please complete the contact form, and a member of our team will be in touch.

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